Five Forces Analysis Of The Gresham Hotel Dublin Tourism Essay

quintuplet Forces abbreviation Of The Gresham Hotel Dublin Tourism EssayThe Gresham Hotel, Dublin, is a four star quality accommodation and returns hotel, find on OConnell Street in the heart of city common snapping turtle.At these days ar employed 183 employees in the Gresham hotel Dublin, which is included all part time, casual and senior staff, all everyplace the incisions.The Gresham Hotel Dublin is part with opposite 4 hotels of Gresham Group located across Europe they be situated on the city center of Hamburg, London, Brussels, Cork and Dublin.Type of businessThe Gresham Hotel is a Public Limited Comp all, means that all the debs of the business are cleared by the business and property is not taken out of the owners personal funds. The Gresham Hotel is a bump legal entity from the owners. The attach to is permitted to offer shares to the public and must include the words Plc as part of comp any name.The Gresham Hotel, OConnell Street, is a four star hotel and this kind of business is based in religious utility. They provide a all-embracing range of facilities where all customers are well welcome with four star benefits. They also organize events much(prenominal) as weddings, parties and type of business nature.In each department of this organization is a Wide match of Sontrol, the coach-and-four/Supervisor is in charge of a large number of employees. It is also a portentous structure as the company has many levels of hierarchy.My duties in this company has the same standard as an employee which any reporting has to be made to the manager/supervisor ,following the manager/supervisor reporting to Duty Manager and this one reporting to Human Resources and finally the Human Resources to Director.This company is divided in many departments which areToddys bar- diet and beverage, where I am express doing my work experience, my duties is brinyly customer care. This department works fourteen mass which two of them are supervisor.Writers ba r-the main bar of the hotel which also serve solid foodKitchen department- this department runs all department involving food.Catering and Banqueting department- this department is responsible for all eventsAccountancy departmentGallery restaurant- where at present is used for breakfast as this restaurant have been closest.External influence on organisation blokeThe PEST analysis is a useful tool for understanding market growth or decline, this system is used to scan for the outside(a), macro environment, factors that influences on any company.PEST analysis stands forPolitical factors- include governing body regulationsEconomic factors affect the purchasing part of potential customers and the firms cost capitalSocial factors- include the demographic and cultural aspects technological technology is vital for competitive advantage, and is a major driver of globalization.On The Gresham Hotel analysis, the external factors that may affect the company arePoliticalOpening and closin g times this regulation coif up the opening and closing hours in a business.Smoking ban -it is forbidden smoking at heart by law and affects the company in certain way.EconomicInterest rate- due the economic positioning nowadays, the interest rates defines people of spending or saving money.Unemployment levels- due the economic situation turndown, a number of customers decrease derived to increased of unemployment levels.SociologicalLifestyle change- nowadays the people pay more(prenominal) economic aid to intersection/services price (cheaper option), drinking at home and also they start way out later and spending less time in pub.Cultural- Drinking alcohol is an everyday part of giving life in Ireland. Nowadays customers spend less on drinks, drinking more at home.TechnologicalNowadays the technology more than ever is vital for competitive advantage.The technology has an tinct on any company, such as tillProvide a quicker a efficient service to a customerSome duties as sto cktaking can be changed by technology, saving time and moneyTechnology offer to customer other facility ways such as booking a room, purchase vouchers, etc.The labor can be converted by technologyPORTER FIVE FORCES flipper Forces Analysis assumes that there are five serious forces that determine competitive power in a situation.These areCompetitive RivalryMajority of competitors have the similar strategies , indicating high competitive rivalry distinction between their main products/service is low, indicating high competitive rivalry.There are no substitute(a) products getable to customers, indicating high competitive rivalry.Many competitors have more or less the same size.Bargaining power of suppliersWe realize, the fewer suppliers choices we have, more power they are over the company, and how easy it is to drive their prices up.Uniqueness product-The Guinness is an example of a powerful brand the Guinness is supplied by a unique supplier,Some product based on food is supplie d for a few choices companies where provide a unique service to a company.Bargaining power of customers here(predicate) we can see how easy it is customers to drive the prices down.The customer may have bargaining power whenWhen there is no substitute or a little differentiation over the product/service food and beverage is similar to those of someone else.switching to another product/service is not costly set sensitive at this days, more than ever the customers are more sensitive to a product/service prices.Threats of in the raw entrantsA threat of new entrants is high ifLow barriers to entryeconomies of scalegovernment legislations to uphold them to enter the industrydifferentiations on their product/servicecapitalThreat of substitute productsThe treat of substitute is high when the product/service substitutes offer benefits similar and also when it is ease at customers can switch with low or no cost.Product/Service when a substitute product/service goCost of change no cost /low cost of switching a product/serviceInternal External influence on organisationSWOTThe SWOT analysis is very important tool for carrying out a good strategic planning, and it is a powerful tool of the marketing. When it is a subject area of companies that compete in a same market target, it is important that they detect the threats and opportunities in the company, by analyze the external environment. It is also of fundamental importance that they evaluate the infirmnesses and strengths guide ons of the company, studying of its internal environment. During the analysis, when a strong point is realized, they must be emphasized to the utmost, and when a weak point is realized, the organization must act to laterality it or, at least, to minimize its effect. This technique is interesting, that means change, which very often contributes to the growth or not, it would be depended on the performance to correspond to the objectives of the organization.StrengthBrand name this bra nd is well screw national and internationalLocation- located in city center4 star hotel- this hotel provides a 4 star service and accommodationWide range of facilities- Writers Bar, Toddys Bar , fitness studio, SPA and restaurant 23Business facilitiesComplimentary WIFI access in all conference rooms,Quadriga interactive TV systems in all rooms provides PPV movies, internet, music.288 tasteful bedrooms, containing everything the discerning traveller would need, including spacious work deskDedicated butler service for the meeting roomsRegistration LobbyFully air conditionedA range of speech sound visual equipment for hireSecreterial serviceswww.gresham-hotels.com/dublin-city-hotels/business_facilities.aspWeaknessesRestaurant 23 remain closest, as the only restaurant acquirable and considering a 4 star hotel, it creates a high impact on customers expectations.High cost product/service- nowadays, customers are more sensible to product/service prices, discontentment has been expres sed by customers relating to product/service price to high.Poor employees motivation- employee are unhappy with the management style, consequently will have impact on their organizationTechnology no updated- it causes a slower service and sometimes misunderstands between employees and customers because of it. inadequacy of marketing expertisesOpportunitiesNew technology arrivals- nowadays there is a need of new technology, it means modernization to make the company more efficient.Marketing department- would be a great probability for growth and profit.Restaurant -reopen the restaurant in the hotel.New ways of advertising and promoting (radio, TV,Internet)- would let the people know about their offers and promotions for short and long term.ThreatsNew regulations/tax- there is a threat of more regulations and higher taxes. solid ground economy recession- would affect directly the hospitality economy and consequently the competition becomes higher between competitors. expenditure wars with competitors-the hospitalitys competition is very high and price wars may become a vast threat.Strikes- the Gresham Hotel like other companies are minimizing their spending, changing their behavior with employees, consequently would be a threat for this organization.The turn out analysis above may help The Gresham Hotel growth by capitalizing on opportunities using their strengths and eliminating their weaknesses and threats.CONCLUSIONThis milieu Analysis was based on the Gresham Hotel, overall the company in many aspects has competitive advantage over their competitors.At the end of environment analysis where was scanned internally and externally by Swot, Pest and Porter Five Forces analysis we can understand better the Gresham Hotels position facing to its competitors.Some disadvantages such as no restaurant available, heavy environment between managements and employees are in my opinion huge weak provoking a high impact on their company.The company has a good reputation am ong their customers and it has resources and vantages to nervus to its competitors if they capitalize on opportunities using their strength and eliminating their weaknesses and threats it would contribute for companys growing.RECOMMENDATIONSI would recommend more investment on marketing resources and also in technologies, which I truly believe they are main keys for company growth.It is essential that there is a good team spirit at work, therefore I believe that the management should reach an agreement between staff and managements interests.