Kentucky Fried Chicken Case Study Essay

The case pointes on four major(ip) topics (1) analysis of the fast-food industry from both a domestic and an internationalist appoint of view (2) the development of KFCs business strategy from 1992 to 1996 (3) an analysis of KFCs investment strategy in Mexico and Latin America and (4) the Mexican peso crisis of 1995. This case begins by analyzing the strategic changes that took place in Kentucky Fried yellow-bellied Corporation (KFC) as it moved through a variety of ownership changes from the 1950s through the 1980s (1) KFCs founding by Colonel Harland Sanders in 1954 (2) the sale of KFC to Jack Massey and John Young Brown, Jr., in 1964 (3) Heubleins acquirement of KFC in 1971 (4) the acquisition of Heublein by R. J. Reynolds in 1982 and (5) PepsiCos acquisition of KFC in 1986.As such, the case provides an opportunity to examine issues related to corporate diversification/ acquisition strategy and business portfolio management. The case also discusses the U.S. fast-food industr y and its international dimension. It also examines KFCs international strategy with a particular focus on Mexico, providing a vehicle for discussion of risks and opportunities of doing business in a foreign country. Some of the Strategic Issues and Discussion Questions for This Case Include1. How did contrastive corporate p atomic number 18ntage-under Heublein, R. J. Reynolds, and PepsiCo-affect KFC? 2. What motivated the three international corporations to buy KFC? 3. Can you invest any added value that each of these three firms brought to KFC? 4. What are the driving great powers in the fast-food industry? 5. Using the five forces model, assess the strength of each force within the fast-food industry. 6. Complete a SWOT analysis for KFC. 7. In what shipway is KFC positioned to take advantage of the industrys key success factors? 8. What are the major strategic issues surrounding KFCs decision to expand or freeze growth in Mexico?