Enlightenment for Chinese companies' globalization

Chunlan has developed from a deficit small company to an slopped world-wideistic group through 20 years efforts. It has experienced recondite competition in the foodstuff. It has structured an operation mechanism comely with market laws. It has created an approach to development with its testify characteristics, which is as healthy as congenial with the Chinese characteristics. The experience in Chunlans multinational operation is teach for Chinese companies world(prenominal)ization. 1> Design make up globalization strategy. Ever since the clear up and opening policies, Chinese market has been merging into global market. It is more(prenominal) the case after chinaware joined WTO. The pure domesticated market no womb-to-tomb exists. There is only unity global market. This requires managers to change the stock-still operation concept and view as the sense of internationalisation to designing and applying global strategy goals. To infix the wor ld market, Chinese companies should firstly have a serious study of global market, preference situation and major competitors. They should also pay last attention to the world politics, economy and engine room development, which is the creation for designing strategies. Secondly, companies should design their strategies based on their own capabilities and market situation. The strategies should be compatible with company operation capacities and resource conditions as well. Thirdly, companies should concentrate on global strategy, and strengthen direction policies, arrangement structure and human resource constructions, etc. to implement the strategical goals.

With the changing world market and indefinite outermost environment, companies should jumping from their practical conditions to track dynamically their strategic goals and secure sedate implementation of the goals. 2>. Strengthen management mechanism of multinational operation. Multinational companies are highly organized large-scale companies. It requires nonsensical management compatible with international regulations. Chinese companies should set up comprehensive inner control system to meet fundamental demands of multinational operation: (1) Companies should operate on the basis of international rules... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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